I woke up this morning unmotivated to do anything. Sleep was elusive last night, and because my brain stayed up all night thinking about all that I need to do, I am now too tired to do the things I need to do. It is Friday, though, and I have worked hard all week, so I am okay taking it easy today.
Whenever I am feeling particularly unmotivated, I try to learn something or spend my time listening to others and what has worked for them. When it comes to marketing, I can’t stand most of the people who teach it.
Many well-known names push these ideas that quality isn’t important and the hustle is all that matters and they teach others to live a work life that is unsustainable and unhealthy. They are capitalist-centered marketers and they don’t care about the well-being of the worker or creator, they care only about money.
However, among the top names I have watched talk about marketing and entrepreneurship, one person resonates the with me, and that is Seth Godin.
Seth Godin teaches what I consider human-centered marketing and success techniques, as compared to his capitalist-centric counterparts. Godin teaches that we should create something once a day like many others; he suggests blogging daily to find your voice and build repertoire with your audience. His book, This Is Marketing, was my first introduction into his marketing techniques.
This morning, I entered his name into the YouTube search bar, and was delighted to find a recent interview he did and I wanted to share it with you because I found valuable information in it. Don’t let the clickbait title deter you, there is great human-centered energy in Godin’s words.
Did you find this discussion as valuable as I did? What piece of information or opinions of Godin’s in this video do you find most valuable? Let’s discuss in the comments below.
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